July 30, 2021
Gearing up for Growth: July 2021

Call me a marketing nerd, but I love seeing what other companies are doing with their marketing and reading in-depth articles about specific topics. I hope this recap inspires you to think more creatively about your business’ marketing, so without further ado, here are some of the best articles I read this month:

Can poor HTML, spelling and grammar impact your website’s SEO? Turns out, messy HTML is fine but poor spelling and grammar can impact user experience and become a quality issue that affects your ranking. 

A close up photo of Adidas sneakers in a grey color
A close up of Adidas sneakers

The Olympics are back, and they’re one of the largest sports marketing events in the world. But the ancient Greeks weren’t thinking of marketing when the games first started, nor were the organizers of the first modern Olympics in the 1800s. So how did sports marketing come into play? This podcast episode from HBR takes a look at the first sports sponsorships for the Olympics.

We’ve all dealt with difficult customers (or even been a difficult customer), but I really enjoyed these tips for handling difficult customers. They’re practical and useful: avoid acting indifferent, ask the right questions and empathize. 

Building out an editorial team or content team? This article covers pragmatic tips for approaching group editing and collaboration.

A graphic with multiple shopping bags on a pink background.

Finally, I know it’s still a few months away, but analysts are here with their 3 predictions for this year’s US holiday shopping season, aka BFCM (Black Friday Cyber Monday). They’re saying retailers will need to raise wages in the face of labor shortages, get used to cookie-less online shopping and expect customers to spend on wants, not just needs.

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