Call me a marketing nerd, but I love seeing what other companies are doing with their marketing and reading in-depth articles about specific topics. I hope this recap inspires you to think more creatively about your business’ marketing, so without further ado, here are some of the best articles I read this month:
Ever wonder why some marketing content doesn’t make sense when you read it or see it? Well, it’s probably because about two-thirds of B2B marketing writers are not in contact with their customers. That lack of customer awareness and empathy makes marketing harder! So take it from me, don’t be that two-thirds, and instead focus on getting to know your customers.
93% of US adults read reviews before buying a product, so what happens when companies pay for reviews?
Customers buy from you, but brand advocates promote your business and sell for you. And word of mouth is one of the strongest marketing channels available for businesses. Here are 3 tips for turning customers into advocates: be customer-centric, provide excellent service, and pay attention to the details.
Get these articles (and more marketing commentary and advice) in my latest email newsletter. Sign up below to get next month's newsletter delivered straight to your inbox!
Sign up for our newsletter to get marketing tips & tricks delivered straight to your inbox!
As a thank you, we'll send you our free downloadable 12-month marketing calendar. Use this calendar to keep track of your tasks and build your marketing plan.
*We promise not to spam or share your details with anyone.
Ada Chen
Ada Chen