June 29, 2021
Gearing up for Growth: June 2021

Call me a marketing nerd, but I love seeing what other companies are doing with their marketing and reading in-depth articles about specific topics. I hope this recap inspires you to think more creatively about your business’ marketing, so without further ado, here are some of the best articles I read this month:

A black rotary phone

Ever wonder why some marketing content doesn’t make sense when you read it or see it? Well, it’s probably because about two-thirds of B2B marketing writers are not in contact with their customers. That lack of customer awareness and empathy makes marketing harder! So take it from me, don’t be that two-thirds, and instead focus on getting to know your customers.

93% of US adults read reviews before buying a product, so what happens when companies pay for reviews?

A drawing of a smiling mouth

Customers buy from you, but brand advocates promote your business and sell for you. And word of mouth is one of the strongest marketing channels available for businesses. Here are 3 tips for turning customers into advocates: be customer-centric, provide excellent service, and pay attention to the details. 

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