News & Updates
Gearing up for Growth: February 2021

Every month, I'm recapping marketing news from around the internet. In this month’s recap, learn about how to get TikTok famous, the latest content marketing trends for B2C and B2B, how to celebrate Black History Month as a brand, and the latest hot app, Clubhouse.

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Gearing up for Growth: February 2021

Ada Chen

Every month, I'm recapping marketing news from around the internet. In this month’s recap, learn about how to get TikTok famous, the latest content marketing trends for B2C and B2B, how to celebrate Black History Month as a brand, and the latest hot app, Clubhouse.
Why and How To Make Your Marketing More Accessible

Ada Chen

What is accessibility and why does it matter for small businesses and entrepreneurs? Learn about the social and business benefits to accessibility, and the small changes you can make today to make your business more accessible.
Meet the woman behind your favorite deli brand

Ada Chen

Grocery stores are filled with brands, and for food products, it can be hard to stand out amongst the competition. In this type of environment, branding can play a huge role in establishing and growing market share. Today, I'm sharing an interview with marketing, brand and advertising expert, Wendy Avenius, the woman behind your favorite supermarket deli brand, Boar's Head.
Don't Fuck the Customer: Build customer empathy through research

Ada Chen

When you're running a business and managing a small team (or just yourself!) it can be hard to find time to stay close to your customers and understand their needs. Watch this webinar recording to learn how to build customer empathy and my personal tips and tricks for easy and impactful customer research.
Gearing up for Growth: January 2021

Ada Chen

Every month, I'm recapping marketing news from around the internet. In this month’s recap, learn about this year's Super Bowl ads, redditors taking out billboard ads and how LEGO processes customer feedback.
Meet the Woman Helping High-Achievers Find Their Purpose

Ada Chen

25% of high achieving employees are dissatisfied and feel stuck at work, which can have a negative impact on companies and employees. Today, we’re sharing the story behind Belma McCaffrey and Work Bigger's approach to solving this problem. 
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