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Gearing up for Growth: April 2021

Every month, I'm recapping marketing news from around the internet. In this month’s recap, learn about marketing strategy, the state of content marketing and writing, and pro tips for customer acquisition.

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Meet the dietitian inspiring people to make change

Ada Chen

Many entrepreneurs talk about having an epiphany before starting their businesses. For Reshaunda Thornton, she had an epiphany when she was working in research genetics. In this interview, she shares more about her journey and growing her business.
Gearing up for Growth: April 2021

Ada Chen

Every month, I'm recapping marketing news from around the internet. In this month’s recap, learn about marketing strategy, the state of content marketing and writing, and pro tips for customer acquisition.
3 key learnings for B2C and DTC marketing in 2021

Ada Chen

Every year, the Content Marketing Institute publishes an annual report analyzing trends in the B2B and B2C marketing space. The learnings they share can be applied by any marketer or entrepreneur building a B2C or DTC business, so in this blog post I'm summarizing the top 3 takeaways you can use in your business.
Gearing up for Growth: March 2021

Ada Chen

Every month, I'm recapping marketing news from around the internet. In this month’s recap, learn about NFTs (non-fungible tokens), crowdfunding benefits and FOMO marketing.
Meet the multidisciplinary entrepreneur making life admin easy

Ada Chen

As a multidisciplinary individual, Jessica Mendoza started in marketing before moving into other areas, like data. Now, as the CEO & Founder of Monadd, she is tying all of her skills and expertise together to make individuals’ lives easier. She shares what she has learned on her journey, and the advice she has for other entrepreneurs.
Must-read books for all entrepreneurs and marketers

Ada Chen

I’m often asked for book recommendations, and this is my essential reading list that covers entrepreneurship, marketing and social justice.
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