Every month, I'm recapping marketing news from around the internet. In this month’s recap, learn about this year's Super Bowl ads, redditors taking out billboard ads and how LEGO processes customer feedback.

25% of high achieving employees are dissatisfied and feel stuck at work, which can have a negative impact on companies and employees. Today, we’re sharing the story behind Belma McCaffrey and Work Bigger's approach to solving this problem. 

Every month, I'm recapping marketing news from around the internet. In this month’s recap, learn about Black Friday Cyber Monday 2020 (BFCM), influencer marketing for vaccines, and social media hacks that work.

Most of us consume the news day-in and day-out without giving much thought to who the reporters behind the stories are, and it turns out, being a reporter is very similar to being an entrepreneur. Today, I’m sharing the story behind one reporter’s journey from behind-the-scenes production work to international news correspondent. 

An entrepreneur friend asked me to share how I keep The Cultivate Method's marketing organized, so here's a deep dive on my organizational system. It's built from my previous experiences as a solo marketing team at a startup and from years of being in corporate.

One metric that all entrepreneurs need to know is their customer acquisition cost, or CAC. In this blog post, we'll discuss how to calculate CAC, average costs across industries and what to do with this information.