February 5, 2021
Don't Fuck the Customer: Build customer empathy through research

Yesterday, I had the privilege of giving a talk at the Small Business Expo's Sacramento virtual event. This talk is based off of a product & design talk I've presented at multiple tech conferences, and in this version I've taken all the tech jargon out and tried to make customer research as easy-to-understand as possible for a broad audience of entrepreneurs and business owners.

If you're struggling with figuring out ways to get feedback or better understand your customers, it's a must-watch. Enjoy!

PS. "Don't Fuck the Customer" comes from one of the values at my last company, and I think it's something every entrepreneur should keep in mind.

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