February 5, 2021
Don't Fuck the Customer: Build customer empathy through research

Yesterday, I had the privilege of giving a talk at the Small Business Expo's Sacramento virtual event. This talk is based off of a product & design talk I've presented at multiple tech conferences, and in this version I've taken all the tech jargon out and tried to make customer research as easy-to-understand as possible for a broad audience of entrepreneurs and business owners.

If you're struggling with figuring out ways to get feedback or better understand your customers, it's a must-watch. Enjoy!

PS. "Don't Fuck the Customer" comes from one of the values at my last company, and I think it's something every entrepreneur should keep in mind.

subscribe to our newsletter

Sign up for our newsletter to get marketing tips & tricks delivered straight to your inbox! 

As a thank you, we'll send you our free downloadable 12-month marketing calendar. Use this calendar to keep track of your tasks and build your marketing plan.

*We promise not to spam or share your details with anyone.

by submitting this form, you agree to receive email updates from The cultivate method (two chens productions llc).
Thank you! Please check your inbox to confirm your subscription.
Oops! Something went wrong while submitting the form.
Read more
You might also be interested in these
News
Gearing up for Growth: February 2021

Ada Chen

Every month, I'm recapping marketing news from around the internet. In this month’s recap, learn about how to get TikTok famous, the latest content marketing trends for B2C and B2B, how to celebrate Black History Month as a brand, and the latest hot app, Clubhouse.
News
Why and How To Make Your Marketing More Accessible

Ada Chen

What is accessibility and why does it matter for small businesses and entrepreneurs? Learn about the social and business benefits to accessibility, and the small changes you can make today to make your business more accessible.