February 5, 2021
Don't Fuck the Customer: Build customer empathy through research

Yesterday, I had the privilege of giving a talk at the Small Business Expo's Sacramento virtual event. This talk is based off of a product & design talk I've presented at multiple tech conferences, and in this version I've taken all the tech jargon out and tried to make customer research as easy-to-understand as possible for a broad audience of entrepreneurs and business owners.

If you're struggling with figuring out ways to get feedback or better understand your customers, it's a must-watch. Enjoy!

PS. "Don't Fuck the Customer" comes from one of the values at my last company, and I think it's something every entrepreneur should keep in mind.

subscribe to our newsletter

Sign up for our newsletter to get marketing tips & tricks delivered straight to your inbox! 

As a thank you, we'll send you our free downloadable 12-month marketing calendar. Use this calendar to keep track of your tasks and build your marketing plan.

*We promise not to spam or share your details with anyone.

by submitting this form, you agree to receive email updates from The cultivate method (two chens productions llc).
Thank you! Please check your inbox to confirm your subscription.
Oops! Something went wrong while submitting the form.
Read more
You might also be interested in these
Gearing up for Growth: March 2021

Ada Chen

Every month, I'm recapping marketing news from around the internet. In this month’s recap, learn about NFTs (non-fungible tokens), crowdfunding benefits and FOMO marketing.
Meet the multidisciplinary entrepreneur making life admin easy

Ada Chen

As a multidisciplinary individual, Jessica Mendoza started in marketing before moving into other areas, like data. Now, as the CEO & Founder of Monadd, she is tying all of her skills and expertise together to make individuals’ lives easier. She shares what she has learned on her journey, and the advice she has for other entrepreneurs.