This week, we shared a story about accidentally spamming customers with an excessive amount of emails. Since Black Friday and Cyber Monday just passed, we thought it would be fun to share some examples of the aggressively scheduled email sends we received last week. These examples are meant to be a warning: if your email marketing schedule looks like this, it’s time to re-evaluate your strategy and take a deeper look into your email deliverability and open rates. Spamming customers is not the answer! 

The Vitamin Shoppe

The Vitamin Shoppe sent 3-4 emails per day between November 27-29. All of the emails mentioned the same exact promotion ($30 off) in the subject line, and were only sent a few hours apart. Our guess is that someone in their marketing department knows their emails have been marked as spam, so they’re trying to flood their customers with whatever will get through.

Ruggable 

Similarly, Ruggable sent 3 emails per day from November 26-29. Unlike The Vitamin Shoppe, they changed up their subject lines and pre-headers between the emails, and only mentioned the actual promotion (20% off) in a few of the subject lines. However, this approach didn’t make their aggressive schedule of email sends any better or more tolerable. 

Blue Nile

Blue Nile’s approach was more about persistence. They sent one email per day from November 19 onwards. They took a mix of the two previous approaches by changing up subject lines and pre-headers in some emails, and keeping their main promotion (50% off) at the beginning of the subject line for a few days during this campaign. 

Did you receive tons of Black Friday or Cyber Monday (BFCM) promotional emails? Send us your best (and worst) examples to share at hello@thecultivatemethod.com, and we’ll keep this series going!