Call me a marketing nerd, but I love seeing what other companies are doing with their marketing and reading in-depth articles about specific topics. I hope this recap inspires you to think more creatively about your business’ marketing, so without further ado, here are some of the best articles I read last month:
Marketing requires strategic choices. For every marketing channel, there’s a curve or journey that your business will follow as it gets started and the channel matures. Here’s a good post that explains the curves of these channels: social media, ads and content/SEO.
Keep your finger on the content marketing pulse with the 2021 State of Writing Report. Experienced writers responded to a survey and overwhelmingly said they were ok with the state of written marketing. In contrast, business owners shared their excitement about written marketing overall. Read the full report to learn more about the trends.
Need ideas for cheap ways to bring in new customers? Here are 19 pro tips on customer acquisition, including one from yours truly! There’s advice from consultants, business owners and community leaders.
For creators, Patreon is a platform where they can build an audience and generate a reliable source of income. These researchers from Cornell came up with marketing advice for creators to help them earn more money from their supporters!
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