February 27, 2021
Gearing up for Growth: February 2021

Call me a marketing nerd, but I love seeing what other companies are doing with their marketing and reading in-depth articles about specific topics. I hope this recap inspires you to think more creatively about your business’ marketing, so without further ado, here are some of the best articles I read this month:

Most millennials and Gen Xers have dismissed TikTok as a Gen Z phenomenon, but one new influencer has spelled out the secret to their TikTok success: finding a niche. In this case, it's vinyltok.

A stack of vinyl records laid on top of each other

The Content Marketing Institute releases an annual report on content marketing. Their latest latest B2C content marketing report is now live, in addition to a B2B report published at the end of last year. They're long reads, but worth the learnings.

February is Black History Month, but that doesn't mean brands need to limit celebrations to one month a year. For companies that struggled with celebrating Black history, here's a guide to getting started.

Clubhouse is the latest hot social app with 10 million+ users and counting, but will it keep growing exponentially?

Get these articles (and more marketing commentary and advice) in my latest email newsletter. Sign up below to get next month's newsletter delivered straight to your inbox!

subscribe to our newsletter

Sign up for our newsletter to get marketing tips & tricks delivered straight to your inbox! 

As a thank you, we'll send you our free downloadable 12-month marketing calendar. Use this calendar to keep track of your tasks and build your marketing plan.

*We promise not to spam or share your details with anyone.

by submitting this form, you agree to receive email updates from The cultivate method (two chens productions llc).
Thank you! Please check your inbox to confirm your subscription.
Oops! Something went wrong while submitting the form.
Read more
You might also be interested in these
News
Gearing up for Growth: March 2021

Ada Chen

Every month, I'm recapping marketing news from around the internet. In this month’s recap, learn about NFTs (non-fungible tokens), crowdfunding benefits and FOMO marketing.
News
Meet the multidisciplinary entrepreneur making life admin easy

Ada Chen

As a multidisciplinary individual, Jessica Mendoza started in marketing before moving into other areas, like data. Now, as the CEO & Founder of Monadd, she is tying all of her skills and expertise together to make individuals’ lives easier. She shares what she has learned on her journey, and the advice she has for other entrepreneurs.