February 27, 2021
Gearing up for Growth: February 2021

Call me a marketing nerd, but I love seeing what other companies are doing with their marketing and reading in-depth articles about specific topics. I hope this recap inspires you to think more creatively about your business’ marketing, so without further ado, here are some of the best articles I read this month:

Most millennials and Gen Xers have dismissed TikTok as a Gen Z phenomenon, but one new influencer has spelled out the secret to their TikTok success: finding a niche. In this case, it's vinyltok.

A stack of vinyl records laid on top of each other

The Content Marketing Institute releases an annual report on content marketing. Their latest latest B2C content marketing report is now live, in addition to a B2B report published at the end of last year. They're long reads, but worth the learnings.

February is Black History Month, but that doesn't mean brands need to limit celebrations to one month a year. For companies that struggled with celebrating Black history, here's a guide to getting started.

Clubhouse is the latest hot social app with 10 million+ users and counting, but will it keep growing exponentially?

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