April 1, 2021
Gearing up for Growth: March 2021

Call us marketing nerds, but we love seeing what other companies are doing with their marketing and reading in-depth articles about specific topics. We hope this recap inspires you to think more creatively about your business’ marketing, so without further ado, here are some of the best articles we read last month:

A stock image of colorful threads meeting in the middle and creating a network like effect.

Clubhouse continues to dominate the news, as it experiences massive user growth and demonstrates how businesses can use organic referral-based marketing to save millions. FOMO is real, and it’s a great marketing tool. 

If you’ve contributed to a crowdfunding campaign on Kickstarter or GoFundMe, you probably haven’t thought of it as a marketing exercise, but it is! Turns out crowdfunding is a great strategy for raising money and building an audience. 

A photo of a colorful, geometric painting

NFTs, or non-fungible tokens, have been in the news this month. After all, one just sold for $69 million. To learn more about what an NFT is, I highly recommend this Planet Money episode and watching this recent SNL parody

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