Call us marketing nerds, but we love seeing what other companies are doing with their marketing and reading in-depth articles about specific topics. We hope this recap inspires you to think more creatively about your business’ marketing, so without further ado, here are some of the best articles we read last month:

Stealth marketing, or marketing to a potential customer who doesn’t know they’re being marketed to, is growing in popularity. Could the surprised pikachu meme be one of the most successful examples of a stealth marketing campaign?

Video streaming service Quibi recently announced it would be shutting down less than 6 months after launch. This analysis provided 5 reasons why Quibi failed, but we also think lack of product-market fit influenced the app’s demise, too. 

Ever wonder why some companies keep expensive products around even if they don’t sell? According to this HBR article, expensive items can increase the sales of other products, signal expertise or prestige, and can lead to free publicity. All of these factors can provide some companies with a competitive edge, even in a recession.  

Cameo, the app that allows you to pay a celebrity to record a custom video, is now targeting B2B customers (subscription required). By integrating with another platform, the app will allow customers to purchase videos as gifts for potential and existing customers. The company and its new partner believe there’s a need in the market, since B2B sales teams are unable to wine and dine customers during the pandemic. 

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