Call us marketing nerds, but we love seeing what other companies are doing with their marketing and reading in-depth articles about specific topics. We hope this recap inspires you to think more creatively about your business’ marketing, so without further ado, here are some of the best articles we read last month:
How did the Starbucks Pumpkin Spice Latte go from food trend to marketing growth engine? Check out this complete history of the PSL.
The latest consumer trends are here: customers aren't looking forward to the holidays, but get ready because they are planning on doing more of their shopping online.
This might be the cutest brand partnership we've seen all year: Barkbox meets the Costco food court! $1.50 hot dogs, anyone?
The US elections are coming up in a few weeks ️and brands have different strategies to get voters to the polls this year. Meanwhile, this article provides an in-depth explainer on how political ads on Facebook, Google and streaming services work.
In the latest big company move away from racist brand mascots and logos, Uncle Ben’s is now Ben’s Original.
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Ada Chen
Ada Chen
