News & Updates
Gearing up for Growth: April 2021

Every month, I'm recapping marketing news from around the internet. In this month’s recap, learn about marketing strategy, the state of content marketing and writing, and pro tips for customer acquisition.

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Meet the woman empowering entrepreneurial souls

Ada Chen

It takes a lot to be an entrepreneur. Meet Anna Szpunar, an entrepreneur and coach who left leadership roles and a 20 year career in media sales and publishing to follow her passion and purpose to empower other entrepreneurial souls.
3 Inspirational Women You Should Be Following

Ada Chen

In honor of International Women’s Day, I’m highlighting a few inspirational womxn and their work: Nayyirah Waheed, Leanne Betasamosake Simpson and Min Jin Lee.
Gearing up for Growth: February 2021

Ada Chen

Every month, I'm recapping marketing news from around the internet. In this month’s recap, learn about how to get TikTok famous, the latest content marketing trends for B2C and B2B, how to celebrate Black History Month as a brand, and the latest hot app, Clubhouse.
Why and How To Make Your Marketing More Accessible

Ada Chen

What is accessibility and why does it matter for small businesses and entrepreneurs? Learn about the social and business benefits to accessibility, and the small changes you can make today to make your business more accessible.
Meet the woman behind your favorite deli brand

Ada Chen

Grocery stores are filled with brands, and for food products, it can be hard to stand out amongst the competition. In this type of environment, branding can play a huge role in establishing and growing market share. Today, I'm sharing an interview with marketing, brand and advertising expert, Wendy Avenius, the woman behind your favorite supermarket deli brand, Boar's Head.
Don't Fuck the Customer: Build customer empathy through research

Ada Chen

When you're running a business and managing a small team (or just yourself!) it can be hard to find time to stay close to your customers and understand their needs. Watch this webinar recording to learn how to build customer empathy and my personal tips and tricks for easy and impactful customer research.
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