Many entrepreneurs decide to bring on a marketing consultant, but not all marketing consultants can or will provide the same results, and we know many entrepreneurs have been burned by bad consulting engagements before. So, if you’ve decided to hire a consultant, what should you look for to understand if they’re the right person to work with you and your business?

We’ve already gone over how to write a good promotional email, so in this blog post, we’ll be focusing on how to write a good transactional email. Well-written transactional emails are succinct and consist a few parts.

Every month, we’re recapping marketing news from around the internet. In this month’s recap, we take a look at failed video streaming apps, strategies around offering expensive products, and Cameos in the sales process.

Sustainability and eco-friendly practices are extremely popular and driving business growth for many companies right now. But before you market your own sustainability claims, make sure you know what greenwashing is and follow these 2 rules to avoid it.

Our free, 12-month marketing calendar is here! Sign up for our newsletter to get your copy today.

Having product-market fit means you have a product that satisfies a strong demand. Today, we're sharing our favorite examples of product-market fit, and a few of our favorite fails.