Every month, we’re recapping marketing news from around the internet. In this month’s recap, we take a look at Butterball's Turkey Talk Line, ad spend in Georgia's senate runoff race, research that proves research works, and #BuyBlack Friday.

We're sharing even more inspirational quotes from strong, independent womxn in order to celebrate them, show our gratitude for their contributions, and hopefully inspire you.

Customer research allows you to build a deeper understanding of customers and save time, money and energy in the long run. But most companies skip it. Instead of avoiding it, figure out what kind of research you need to do by asking yourself if you need to talk to customers or if you can explore other research sources.

For many solo entrepreneurs, a virtual assistant is the first person you hire to help grow your business. Delegating marketing tasks to your assistant is a skill though, so today we're reviewing some basic management principles so you can better leverage your assistant's marketing skills.

An important part of emailing customers is checking your email before you hit send, so we decided to come up with a practical email checklist you’ll want to use before you hit send!

As an entrepreneur, there are only so many hours in a day that you can spend on your marketing, so why not get some help where you can? Here are 8 powerful marketing tools that we like and have used (or currently use) for everything from measuring website traffic to automating email signups.