News & Updates
Gearing up for Growth: July 2021

Every month, I'm recapping marketing news from around the internet. In this month’s recap, learn about some SEO best practices, predictions fo this year's shopping season and marketing history.

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Meet the Woman Behind a New Approach to Wellness

Ada Chen

Building a business can be tough, which is why wellness is so important for entrepreneurs. Today, we’re excited to share the story behind Olivia Bowser and Liberate's new approach to wellness. 
Build Your 2021 Marketing Plan in 3 Easy Steps

Ada Chen

The end of the year is the perfect time to start strategizing and planning ahead to set you and your business up for success in the new year. We’ve broken down how to build a flexible marketing plan into 3 easy steps.
Inbound vs. Outbound Marketing: What are they and which one should you be doing?

Ada Chen

Marketing activities create a push and pull with your customers, a mechanism that is commonly referred to as inbound and outbound marketing. What's the difference and which one should your business be doing?
Examples of Bad Email Marketing: Aggressively Scheduled Sends

Ada Chen

Since Black Friday and Cyber Monday (BFCM) just passed, we thought it would be fun to share some examples of the aggressively scheduled email sends we received last week. If your email marketing schedule looks like this, it’s time to re-evaluate your strategy. Spamming customers is not the answer!
Holiday Tips and Tricks from Instagram that Apply All Year Round

Ada Chen

Recently, Shopify and Instagram partnered to host a webinar: Holiday tips and tricks from Instagram and Shopify, featuring Eva Chen. The presenters shared tons of helpful information about marketing businesses on Instagram that will be useful even after the holiday season is over. Here's our quick summary of the top takeaways.
WTF Is Up With Instagram Hashtags

Ada Chen

The US election was held on November 3, 2020, but hashtag-related features, like the “Recent” tab, are still disabled or limited nearly a month later. So, as another entrepreneur put it to us recently, “WTF is up with Instagram hashtags?” 
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